About AN Advisory
A finance-focused investor relations and strategic management consulting firm dedicated to helping high-growth companies thrive.
Our Story
Founded on Experience
AN Advisory ("ANA") was founded by two partners with over a decade of combined experience advising high-growth companies on their next stage of growth and financial communications planning.
Having worked across various industries and market cycles, our founding team recognized a critical gap in the market: many fundamentally strong companies continue to trade below their intrinsic value due to limitations in leadership assessment and insufficient market engagement.
This insight led to the creation of ANA, a firm dedicated to bridging the gap between exceptional companies and the investors who should know about them.
Our Vision
To equip new economy listed companies with the right tools to communicate their business model and growth plans while executing business strategies to deliver sustainable long-term growth.
Leadership
Our Founding Partners
With over a decade of experience in investor relations and strategic advisory, our partners bring deep expertise and a proven track record of helping companies succeed.
Alexus Goh
Partner
Mr Alexus Goh is a partner of AN Advisory, a capital advisory and consulting business that supports businesses in growth transformation, investor relations, and public relations service, enabling them to go public on global stock exchanges and stay relevant post-listing.
Alexus is also the Group Director at SIMPPLE Ltd. (NASDAQ:SPPL) where he oversees Growth and Corporate Strategy for the business. He is primarily responsible for the overall strategic growth of the business, capital raising and investor relations, partnerships and government relations, pre-sales and client development, as well as marketing and communications.
Prior to his appointment, Alexus brings his experiences from the Singapore Government (Enterprise Singapore), Singapore sovereign wealth fund (GIC), Singapore Exchange (SGX), DBS Bank, and a FinTech start-up Alta Exchange. Through his multiple stints, he covered various industries such as Smart Cities and Infrastructure Services, Urban Solutions and Sustainability, as well as Startup Ecosystem and Industry Development.
He is also a member of the SMU Leading Executives and Directors (LEAD) Alumni Group, Singapore Institute of Directors, and a Youth Leader with the National Youth Council Singapore. He holds a Bachelor of Business Management (Finance) from Singapore Management University (SMU) and completed an overseas exchange program in Erasmus University Rotterdam, Netherlands.
Nigel Toe
Partner
Mr Nigel Toe is a partner of AN Advisory, a capital advisory and consulting business that supports businesses in growth transformation, investor relations, and public relations, enabling them to go public on global stock exchanges and stay relevant post-listing.
Nigel is also a Director of Business Development at ICHAM Pte. Ltd., a fund management company and multi-family office where he oversees the strategy and implementation of high growth strategies. He is also responsible for marketing and communications, fund raising, and investor relations.
Prior to ICHAM, Nigel was head of platform and business development at ADDX, a global digital securities platform headquartered in Singapore. Nigel managed institutional relationships at ADDX with notable listed companies like Valuemax and Moneymax. Nigel began his career in strategy and management consulting in Oliver Wyman, advising leading regional banks in Thailand and South Africa on large-scale process transformations and "Go Digital" projects.
As an advocate for community building and knowledge sharing, Nigel is the founder of the Singapore IPO Club (SIC) and NUS Management Consulting Club. He graduated from the National University of Singapore (NUS) with a Bachelor of Business Administration (Finance) as Valedictorian of his cohort.
Partner with AN Advisory
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